Executives and managers

Media trainers will help them get past any jargon and corporate speak to effectively deliver their message points. Media coaching will also make them comfortable dealing with reporters thus opening up new ways to get publicity for their business. Publicity pointed in the direction that the executive wants it to go.

Police and Firefighters

Media training will help them get past the TLAs (three letter acronyms) and the “just-the-facts” way of speaking to better help them talk directly to the general public. Training will also show them why saying “No Comment” is never the right thing to say.

Scientists/Researchers

Media training filters out the jargon and ensures that they have the skills needed to communicate with the media and general public.

College and University Presidents, Hospital Administrators

Media training will show them how to deal with the press to get their institution great press coverage- free public relations.

High Tech

Media training will help the high tech community communicate the technology or science they represent without resorting to buzzwords or jargon.

Anyone that might ever talk with the press

Today it could be just about anyone that might have to deal with the press at some point in their career. There is an explosion of media outlets that might be covering you, your company or industry. The Internet has added blogs and podcasts. Cable TV has added local access cable shows and specialty cable channels. Be prepared. Be media trained.

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