How To Make Yourself “Media Friendly”

 Six quick steps to make you and your company more “media friendly.”

 √ Know that when a reporter calls they are under a time deadline. No you can’t call them back next Wednesday. Chances are if they are calling now they need it now.

 √ Build a media room. A room designed to make it easy for you and the press to conduct an interview at your offices.

 √ Have b-roll hand out video available for the press. This is video that you hand out to the press that is covering your event. Produced by you- you control what is shown.

 √ Have the CEO and any others that may need to talk with the press media trained. Be ready before the media calls. Don’t try to “wing it.” Media training will show your spokespeople how to get their message delivered to the media.

 √ Plan in advance what you will wear when you are interviewed on camera. Learn what looks good on camera and what to avoid.

 √ When the video “crew” comes to record you for an on camera television interview treat them well. Be nice to the technical folks and they’ll be nice to you. A happy cameraperson will make sure you are looking your best when you are on camera.

 Next week we go into detail on the six steps above and tell you all you need to know about each step.

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