Media Training In The News #2   Sports Edition

Media training- College basketball players, potential NASCAR drivers and hockey coaches are all getting it. Read all about it in these segments clipped from around the web. Click on the link to read the entire article.  

Lady Tigers Take Media Training Seminar

BATON ROUGE — Members of the LSU women’s basketball team completed the first of two media training seminars on Thursday in an effort to enhance the communication skills of the Lady Tigers on the court and off the court.

 …spoke on several key points to a good interview with the media, including eye contact, posture, appearance, the tone and volume of a message and the content of that message. The qualities affect the overall brand and image of a student-athlete and how they represent her team and LSU.

http://www.lsusports.net/ViewArticle.dbml?DB_OEM_ID=5200&ATCLID=204796454

 2009 NASCAR Drive for Diversity Combine

The Drive for Diversity Testing & Evaluation Combine brings together 25 of the country’s top minority and female drivers for two days of on and off track competition. Drivers invited to the Combine are there for one reason – to showcase their skills in front of NASCAR officials, team owners and industry media in an effort to earn a ride with a team in either the NASCAR Camping World Series or the NASCAR Whelen All-American Series.

Combine participants take part in rigorous on-track testing and off-track media training and evaluation

http://www.whowon.com/sResults.asp?SanctionID=230&StoryID=278530

 Five things: Rangers spending spree could pay off for once

Sep. 17, 2009

By Wes Goldstein

CBSSports.com Staff Writer

This season could feature a kinder, gentler Tortorella than the one who earned a one-game suspension during the playoffs for throwing a bottle and brandishing a stick at a fan. Tortorella’s, er, emotions have gotten the best of him before, including a 1995 incident when he was an assistant coach at Buffalo and earned a three-game suspension for an altercation with a fan who turned out to be an assistant district attorney. Then there was the time in 1997, when Tortorella was head coach for Rochester of the American Hockey League in 1997, that he shoved a fan in the forehead, although that incident did not result in a suspension. Tortorella has also had his fair share of spirited disagreements with media members, so the Rangers had him go through some media training over the summer to reduce the chances of that happening, too. “The biggest area I have to work on this season is the stupidity that happened in the playoff series last year,” Tortorella said. “I’ve got to get to a point where I don’t lose control. Emotion is a strength, but it can be a weakness.”

http://www.cbssports.com/nhl/story/12222464

 (C) 2009 www.Media-Training.info