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	<title>MediaTraining</title>
	<link>http://media-training.info/wordpress</link>
	<description>Media Training and Media Coaching Blog</description>
	<lastBuildDate>Wed, 03 Feb 2010 19:33:44 +0000</lastBuildDate>
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		<title>Press Releases Three Things You Need To Know</title>
		<description><![CDATA[Three things you need to know before sending
your next press release:
By Ashley Wirthlin  author and editor of Public Relations Blogger
While sending out press releases is an important part of or PR, there is an appropriate time and place to do so. Bear in mind that news publications and bloggers are often in need of your press [...]]]></description>
		<link>http://media-training.info/wordpress/media-coaching-media-coaches/press-releases-three-things-you-need-to-know/</link>
			</item>
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		<title>Being Media Friendly: What To Wear On Television</title>
		<description><![CDATA[How To Make Yourself “Media Friendly”
Six quick steps to make you and your company more “media friendly.”
Plan in advance what you will wear when you are interviewed on camera. Learn what looks good on camera and what to avoid.
Whether it&#8217;s a live interview on the six o’clock news, an employee training video or a on [...]]]></description>
		<link>http://media-training.info/wordpress/mediatraining/being-media-friendly-what-to-wear-on-television/</link>
			</item>
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		<title>Being Media Friendly: Get Media Training</title>
		<description><![CDATA[How To Make Yourself “Media Friendly”
Six quick steps to make you and your company more “media friendly.”
Have the CEO and any others that may need to talk with the press media trained. Be ready before the media calls. Don’t try to “wing it.” Media training will show your spokespeople how to get their message delivered [...]]]></description>
		<link>http://media-training.info/wordpress/mediatraining/being-media-friendly-get-media-training/</link>
			</item>
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		<title>Being Media Friendly: Hand Out Video For The Press</title>
		<description><![CDATA[How To Make Yourself “Media Friendly”
Six quick steps to make you and your company more “media friendly.”
Have b-roll video available for the press. This is video that you hand out to the press that is covering your event. Produced by you- you control what is shown.
Having b-roll to hand out to the press is a [...]]]></description>
		<link>http://media-training.info/wordpress/mediatraining/being-media-friendly-hand-out-video-for-the-press/</link>
			</item>
	<item>
		<title>Being Media Friendly: The Media Room</title>
		<description><![CDATA[How To Make Yourself “Media Friendly”
Six quick steps to make you and your company more “media friendly.”
The details: Step two Build A Media Room
Build a media room. A room designed to make it easy for you and the press to conduct an interview at your offices.
The media room is a quit place where interviews can [...]]]></description>
		<link>http://media-training.info/wordpress/mediainterviewtips/being-media-friendly-the-media-room/</link>
			</item>
	<item>
		<title>Being Media Friendly: Reporter Deadlines</title>
		<description><![CDATA[How To Make Yourself “Media Friendly”
Six quick steps to make you and your company more “media friendly.”
The details: Step One Working With Reporter Deadlines
  Know that when a reporter calls they are under a time deadline. No you can’t call them back next Wednesday. Chances are if they are calling now they need it now.
  Reporter deadlines [...]]]></description>
		<link>http://media-training.info/wordpress/mediatraining/being-media-friendly-reporter-deadlines/</link>
			</item>
	<item>
		<title>How To Be Media Friendly</title>
		<description><![CDATA[How To Make Yourself “Media Friendly”
 Six quick steps to make you and your company more “media friendly.”
 √ Know that when a reporter calls they are under a time deadline. No you can’t call them back next Wednesday. Chances are if they are calling now they need it now.
 √ Build a media room. A room designed to make [...]]]></description>
		<link>http://media-training.info/wordpress/mediatraining/how-to-be-media-friendly/</link>
			</item>
	<item>
		<title>More Things That Scare PR professionals</title>
		<description><![CDATA[10 More Things Clients Say That Scare Public Relations Professionals
by SUSANRYOUNG on DECEMBER 9, 2009
Well, my first blog titled &#8220;Things Clients Say That Scare PR Professionals”got lots of great feedback, re-tweets, comments and laughs…so I am sharing 10 more. Consider it a late holiday gift of levity. 
Remember, I love my clients like you love yours…but we often need to educate them [...]]]></description>
		<link>http://media-training.info/wordpress/public-relations/more-things-that-scare-pr-professionals/</link>
			</item>
	<item>
		<title>Things Clients Say that Scare PR Professionals</title>
		<description><![CDATA[10 Things Clients Say that Scare PR Professionals
by SUSAN R YOUNG on DECEMBER 7, 2009
The relationship that public relations professionals share with their clients can be unique. With any business, when a PR consultant is hired, there is typically a learning curve as projects begin to progress. It may take a few days or weeks to get into the rhythm of the process [...]]]></description>
		<link>http://media-training.info/wordpress/public-relations/things-clients-say-that-scare-pr-professionals/</link>
			</item>
	<item>
		<title>Public Relations Crisis Management</title>
		<description><![CDATA[ 
Public Relations and Crisis Management
By Ashley Wirthlin  author and editor of Public Relations Blogger

In light of some recent celebrity crises, I thought it wise to reiterate the importance of crisis management. Dealing with a potential crisis is crucial to the survival and reputation of your company. Depending on the situation, simply responding can help [...]]]></description>
		<link>http://media-training.info/wordpress/marketing/public-relations-crisis-managemen/</link>
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