Six quick steps to make you and your company more “media friendly.”

Have the CEO and any others that may need to talk with the press media trained. Be ready before the media calls. Don’t try to “wing it.” Media training will show your spokespeople how to get their message delivered to the media.

Media Training is learning how to tell your story in the most compelling and interesting way. It’s how to take control of an interview and transform contentious questions into positive “on message” answers.

Think of it as grabbing the steering wheel- you take control. Staying on message is simply a matter of “grabbing the wheel” of an interview and steering it across the bridge. You “bridge” the interview from the question you don’t want to answer to the answer you want to give.

While you can’t tell a report what to ask, you can control your answers. Politicians do it each day. They bridge tough, unwelcome questions with phrases that begin with. “I can’t tell you that, but what I can tell you is… “Let’s put your question into perspective….” “The real issue here is…. There are many roads that help you navigate your way from hostile question to an on-target message…and you can deliver it with a smile without being evasive or combative. “Message masters” perfect this, the same way you get to Carnegie Hall….practice, practice, practice.

Don’t talk with any reporter until you talk with one of our media trainers. Be prepared, get your message delivered, get trained on how to deal with the media.

Comments and questions welcome.

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