The Tortorella File, Part 1

By Steve Zipay

Torts (New York Rangers head coach John Tortorella) received some summer media training—which many companies provide for spokespeople—-but still dropped some unintended f-bombs (while laughing) during an hour-long session with a handful of writers this morning. Can’t teach old dogs….

http://www.newsday.com/blogs/sports/blue-notes-1.811976/rangers-comeback-falls-short-4-3-1.1480643?tags=John+Tortorella

Community policing officer had RCMP on her mind at 10

Alberta Daily Herald Tribune

Posted By Damien Wood, Herald-Tribune Staff

…These days, Archibald also works with Cpl. Carol McKinley in media relations. If McKinley is
away, it will be Archibald who answers the phone when reporters are calling.  ”It has been interesting. It has been a learning curve, for sure … it’s an aspect of policing I had never thought of (and) it is harder than I thought,” she said. ”When you’re first starting to deal with the media, I think that every moment is an, ‘oh my
goodness’ moment … what do I say? You’re representing your organization.”
She said she received media training…
 

http://www.dailyheraldtribune.com/ArticleDisplay.aspx?e=1772590
 U.S. Olympic Committee  Names Utah Athletic Foundation As Community Olympic  Development Program

Free seminars and workshops assist athletes with outside information to expand their personal training programs and development, covering topics such as sports psychology, nutrition, motivation strategies and media training.

http://www.sportsfeatures.com/index.php?section=press-point-view&title=U.S.%20Olympic%20Committee%20Names%20Utah%20Athletic%20Foundation%20as%20Community%20Olympic%20Development%20Program&id=50137

diggin’ tweet smell of success

USA Today

The NBA now includes social networking as an integral part of the league’s media training, addressing advantages and pitfalls. …

http://www.usatoday.com/sports/basketball/nba/2009-09-23-players-twitter_N.htm

Comments, questions or suggestions are always welcome. e-mail us at:

info@media-training.info  Thanks

(C) 2009 www.media-training.info

Music Industry

By Music Row 10-19-2009 12:04 AM —

Studio owners launch full-service firm

Robin Ball and Todd Bradley have opened Burning Blue Music, a full-service entertainment company dedicated to artist management, recording, producing, songwriting, performance, media training and artist development. The pair will continue operating Red Current Recording studio in Brentwood, which has hosted sessions by James Otto, Lady Antebellum and the Muzik Mafia, to name a few.

http://www.nashvillepost.com/news/2009/10/19/on_music_row_garth_makes_wynn_stint_official

 Click on the link above to read the complete article.

 TimesOnLine

 Dionne Bromfield, Amy Winehouse’s 13-year-old protege

She is the 13-year-old godchild of Amy Winehouse, a baby-soul sensation determined not to follow in her troubled mentor’s footsteps. In the middle of a secondary-school tour, she explains why she’s more than a ‘wannabe Miley Cyrus kid’

 “What Amy does with her life is what Amy does with her life,” replies Dionne with a soundbite polish that comes of having been dispatched, courtesy of her godmother’s millions, to a vocal and media training camp in Los Angeles for two weeks. “I can’t sit there and say, ‘Don’t do this and don’t do that’. But obviously it’s not nice reading something about anybody. But she’s on top now. She’s getting better.”

 http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article6895953.ece

Click on the link above to read the complete article.

I swapped life on the dole for big money record deal, says upcoming Scots star Bandito

Oct 30 2009 By Bev Lyons

UP-AND-COMING Scots musician Russell Graham swapped life on the dole for a big-money record deal with Ministry of Sound’s Hard2Beat Records.

With his good looks and strong vocals, Russell, who performs under the name Bandito, has won a strong following around the UK with forthcoming track Rockin’ At The Disco.

… He recalled: “I got through and went to London for four months. At the time it was crazy because I was so young and had never left home.

“We shared a house in Surrey and had media training, intense vocal training and choreography. We were called Braveheart and Tim Byrne, the man behind Steps and A1, was our manager, and Simon Cowell was there when we did a showcase. The whole thing was Simon’s project and he had final approval of everything.”

 http://www.dailyrecord.co.uk/showbiz/music/2009/10/30/i-swapped-life-on-the-dole-for-big-money-record-deal-says-upcoming-scots-star-bandito-86908-21784439/

Click on the link above to read the complete article.

(C) 2009 www.Media-Training.info

We’ve said everyone needs media training now here are some examples of those getting it:

Media Training Everybody’s Getting It:

(1) The Oklahoma City Thunder NBA Basketball Team Gets Media Training

 The Oklahoma City Thunder is all a Twitter

NewsOK.com The Thunder is scheduled to have its annual media training session this week… 

Click on the link to read the complete story.

http://www.newsok.com/the-oklahoma-city-thunder-is-all-a-twitter/article/3410039?custom_click=pod_lead_nba-thunder

 (2) The 2010 National Beef Ambassadors Are Getting Media Training 

2010 National Beef Ambassadors announced

High Plains Journal

…were chosen as the 2010 National Beef Ambassador Team winners at the annual competition, funded in part by the beef checkoff, held Oct. 9 to 11 in Fort Smith, Ark. Contestants were judged in the areas of consumer promotion, classroom presentation, media interview technique and issues response.

 While preparing for this national beef promotion and education competition, youth across the nation learn about beef and the beef industry within their family and with support from state CattleWomen, Cattlemen’s associations and state beef councils. The preparation highlights industry issues of current consumer interest. Winners of the state competitions compete at the national level receiving additional media training. After the event, as youth ambassadors, they speak to industry issues and misconceptions, while educating peers and others about food safety, nutrition and the Beef Checkoff Program at consumer events, in the classroom and online.

Click on the link to read the complete story. 

http://www.hpj.com/archives/2009/oct09/oct19/1014NBCbeefambassadorsnamed.cfm?title=2010%20National%20Beef%20Ambassadors%20announced

(3) The Milk Producers Are Getting Media Training 

Plan For Crisis n And Hope You Won’t Need It

Ag Weekly

By Jane Fyksen, Agri-View Crops Editor
Wednesday, October 14, 2009

Producers need to be ready with a “communications toolkit” to deal with bad publicity, warned Opperman, suggesting they “develop key messages.” To do that, think of how you want your farm portrayed in the public eye. Also address frequently asked questions. These are “tough” questions; how would you answer them?

Get some media training, from an organization like the Wisconsin Milk Marketing Board (WMMB), Dairy Business Association (DBA) or Professional Dairy Producers of Wisconsin (PDPW).

Click on the link to read the complete story.

http://www.agweekly.com/articles/2009/10/14/commodities/dairy/dairy38.txt

(4) College Students With A Cause Are Even Getting Media Training

 Tulane goes to Washington

Students participate in march for gay rights

By Kathleen Weaver | Section: Oct 23rd, 2009 Issues, News, October 23rd Print Edition

Thousands of people participated in the National Equality March Oct. 11 in Washington, D.C. to petition for equality for gay, lesbian and transgender individual 

Freshman Sean Simonson also attended the march. He and other students participated in workshops in conjunction with the march such as the Trevor project, which promotes suicide awareness, and Gay and Lesbian Alliance Against Defamation media training, which taught students how to effectively communicate their ideas through Web sites and speeches.

“The media training taught us how to best get our message across while still keeping it politically correct,” Simonson said.

Click on the link to read the complete story. 

http://thehullabaloo.com/2009/10/23/tulane-goes-to-washington/

That’s all for now. Keep watching for more media training news, tips and information.

(C) 2009 www.Media-Training.info

Media training- College basketball players, potential NASCAR drivers and hockey coaches are all getting it. Read all about it in these segments clipped from around the web. Click on the link to read the entire article.  

Lady Tigers Take Media Training Seminar

BATON ROUGE — Members of the LSU women’s basketball team completed the first of two media training seminars on Thursday in an effort to enhance the communication skills of the Lady Tigers on the court and off the court.

 …spoke on several key points to a good interview with the media, including eye contact, posture, appearance, the tone and volume of a message and the content of that message. The qualities affect the overall brand and image of a student-athlete and how they represent her team and LSU.

http://www.lsusports.net/ViewArticle.dbml?DB_OEM_ID=5200&ATCLID=204796454

 2009 NASCAR Drive for Diversity Combine

The Drive for Diversity Testing & Evaluation Combine brings together 25 of the country’s top minority and female drivers for two days of on and off track competition. Drivers invited to the Combine are there for one reason – to showcase their skills in front of NASCAR officials, team owners and industry media in an effort to earn a ride with a team in either the NASCAR Camping World Series or the NASCAR Whelen All-American Series.

Combine participants take part in rigorous on-track testing and off-track media training and evaluation

http://www.whowon.com/sResults.asp?SanctionID=230&StoryID=278530

 Five things: Rangers spending spree could pay off for once

Sep. 17, 2009

By Wes Goldstein

CBSSports.com Staff Writer

This season could feature a kinder, gentler Tortorella than the one who earned a one-game suspension during the playoffs for throwing a bottle and brandishing a stick at a fan. Tortorella’s, er, emotions have gotten the best of him before, including a 1995 incident when he was an assistant coach at Buffalo and earned a three-game suspension for an altercation with a fan who turned out to be an assistant district attorney. Then there was the time in 1997, when Tortorella was head coach for Rochester of the American Hockey League in 1997, that he shoved a fan in the forehead, although that incident did not result in a suspension. Tortorella has also had his fair share of spirited disagreements with media members, so the Rangers had him go through some media training over the summer to reduce the chances of that happening, too. “The biggest area I have to work on this season is the stupidity that happened in the playoff series last year,” Tortorella said. “I’ve got to get to a point where I don’t lose control. Emotion is a strength, but it can be a weakness.”

http://www.cbssports.com/nhl/story/12222464

 (C) 2009 www.Media-Training.info

Media Training In The News

We all watched in dumbfound amazement when Kayne West grabbed the microphone out of Taylor Swift’s hand at The 2009 MTV Music Video awards. Looking back we know that type of behavior is nothing new for Kayne. He also did it in 2006 at MTV’s Europe Music Awards.

Looking back on some of Kayne’s comments he seems to blame media training, or lack of training, for why he does or doesn’t do certain things.

2005:

Before the 2005 Grammys, Kanye warned there would be a “real problem” if he went away empty-handed. He said artists who claimed to “love everybody but themselves” were just engaging in “cliched media training“.

http://www.guardian.co.uk/music/musicblog/2009/sep/14/kanye-west-taylor-swift-timeline

(C) 2009 www.Media-Training.info