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Media Training Defined:
What is media training?
MSN’s Encarta defines media training like this:
me·di·a train·ing
noun
Media Training Definition:
Preparation for interview: preparation, including counseling and rehearsal, given to somebody before an interview by the media or an appearance on radio or television
A great definition but I’ll just add a few more points.
What is Media Training?
- Strengthening communications skills
- Developing comfort in dealing with reporters
- Building confidence so that when talking with reporters the person being interviewed will be able to get their message points delivered
- Learning the process of dealing with reporters and being a valuable resource to them while still putting your business, group or association in the best light.
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