The “killer quote”, it’s what every business or association leader wants to give when they are interviewed by a reporter. It’ll be the quote seen/heard around the world. It’ll be the quote that will set the record straight, change minds or do what ever is in the best interest of the organization.

Trouble is many executives don’t think there is much of a chance they’ll be interviewed by a reporter. So, they figure why bother getting media prepared.

In the distant past they might have been right. But, that isn’t so in today’s age of instant electronic communication.

Today wearing the “reporter” hat might be someone in the nontraditional publishing world. Nontraditional in yesterday’s thinking that is. In today’s world you should be ready for them. Ready for a new way of doing business with a “new media.”

Consider some of the possibilities were a “reporter” might be calling a business/association executive for a quote, information or on camera comments:

- Print, radio or TV reporters

- Specialty publications or shows

- TV or radio talk shows (general or specialty)

- Blogs

- Specialty bloggers

- Podcasters

- Internet webmasters

- Direct to YouTube videos

- Social media outlets

- Independent journalists

- Independent filmmakers

The bottom line- adjust to a very different world in which the lines between press, broadcast and Internet media are crumbling. Get media trained, be prepared and join in the new world of new media.

(C) 2009 www.Media-Training.info

Executives and managers

Media trainers will help them get past any jargon and corporate speak to effectively deliver their message points. Media coaching will also make them comfortable dealing with reporters thus opening up new ways to get publicity for their business. Publicity pointed in the direction that the executive wants it to go.

Police and Firefighters

Media training will help them get past the TLAs (three letter acronyms) and the “just-the-facts” way of speaking to better help them talk directly to the general public. Training will also show them why saying “No Comment” is never the right thing to say.

Scientists/Researchers

Media training filters out the jargon and ensures that they have the skills needed to communicate with the media and general public.

College and University Presidents, Hospital Administrators

Media training will show them how to deal with the press to get their institution great press coverage- free public relations.

High Tech

Media training will help the high tech community communicate the technology or science they represent without resorting to buzzwords or jargon.

Anyone that might ever talk with the press

Today it could be just about anyone that might have to deal with the press at some point in their career. There is an explosion of media outlets that might be covering you, your company or industry. The Internet has added blogs and podcasts. Cable TV has added local access cable shows and specialty cable channels. Be prepared. Be media trained.

(C) 2009 www.Media-Training.info

Media Training Defined:

What is media training? 

MSN’s Encarta defines media training like this:                                     

me·di·a train·ing   

noun 

Media Training Definition: 

Preparation for interview: preparation, including counseling and rehearsal, given to somebody before an interview by the media or an appearance on radio or television

 A great definition but I’ll just add a few more points. 

 What is Media Training? 

- Strengthening communications skills

- Developing comfort in dealing with reporters

- Building confidence so that when talking with reporters the person being interviewed will be able to get their message points delivered

- Learning the process of dealing with reporters and being a valuable resource to them while still putting your business, group or association in the best light.

 (C) 2009 www.Media-Training.info